🎯 Job Hunting? Think Marriage Proposal: The Cover Letter Mindset Shift You Need

This blog post introduces a powerful mindset shift for job seekers: treating job applications like marriage proposals. The video and blog explore how emotional connection, storytelling, and personalisation can transform dull cover letters into compelling pitches that get noticed, especially in competitive fields like the physiotherapy job market

Adebola Badiru

7/22/20252 min read

Let us be honest: most cover letters sound like stiff, lifeless essays.
“I am writing to apply for the position of…”
Sound familiar? It is the equivalent of proposing to someone with, “I meet the eligibility criteria for your companionship.” Dry. Forgettable. And likely to be rejected.

But what if we flipped the script?

I have just posted a new video on YouTube to help explain this. In this video I explain how our job application should feel more like a marriage proposal than a formal request. And honestly, it is a game-changer.

👉 Watch the video here:https://youtu.be/Bs2w8DDtLvc?si=BlxoldIN4MaFCXhd

💡 The Big Idea: Connection Over Credentials

The key takeaway from the video? A job application is not just about qualifications, it is about compatibility.

Just like in a proposal, you are saying:

“I have thought deeply about you. I know your values, I love your mission, and I can see us building something incredible together.”

This changes everything. Instead of copy-pasting bullet points from your CV, you are now crafting a narrative that shows why you and the organisation are meant to be.

🔥 Why This Works

Most hiring managers are flooded with generic applications. But when someone takes the time to truly connect to understand the company, speak their language, and express genuine alignment, it stands out.

This mindset encourages:

Empathy – you step into the recruiter’s shoes.
Personalisation – no more “Dear Sir/Madam.”
Emotional resonance – you tell a story that makes them feel something.

✍️ How to Apply This Mindset

Here is how to approach your next cover letter:

Open strong
Not with your job title—but with a connection. Why this company? Why now?
Speak their language
Use words from their mission statement, values, or recent projects.
Make it about “us”
Like a proposal, focus on the future together—not just your past.
Close with heart
Not robotic “thank you for your consideration”—but something warm, hopeful, and human.

🎥 Watch the Full Breakdown

The video dives deeper into how to write in this style, with practical examples and a friendly, no-fluff approach. Whether you are writing a cover letter, a personal statement, or NHS supporting information this shift will help you sound authentic and unforgettable.

👉 Click here to watch

Please as you watch this video, do not forget to subscribe

If you have been struggling to get callbacks despite being “qualified,” this might be the one tweak you need. Because at the end of the day, people do not just hire CVs. They hire people they feel a connection with.

💍 So go ahead—make your next application feel like a proposal they cannot say no to.

#JobHunting #CoverLetterTips #CareerAdvice #PersonalBranding #NHSJobs